This is a big step for Arab rappers and hip-hop artists.
Issam Harris, who goes simply by Issam, is a Moroccan artist who has released a number of singles and music videos on his YouTube channel.
They’ve racked up views in the millions and it’s obvious why.
The Casablanca native, who doesn’t actually have a record or EP out, is paving the way for Arab rappers and hip-hop artists in a huge way.
According to Huffpost Maghreb, a source close to Issam revealed that he has signed a contact with Universal France, which may possibly be the biggest ever by an Arab artist. Issam himself has been sharing the article on his social media platforms.
Details of the contract haven’t been released yet, but given the way Issam’s music has gone viral over the last year and the fact his sound is something that is both authentic to the Arab region but has universal appeal, we wouldn’t be surprised if this will be the biggest ever deal by an Arab artist with an international record deal.