When you think fashion do you think DHL Express?
Neither do we.
But we’re second guessing ourselves after Arab Fashion Week which was recently held in Dubai, UAE.
In a one off unique collaboration, Lebanese fashion designer Mikhail Chamoun collaborated with DHL Express for what we can only describe as fun.
Because other than being wearable, sometimes, fashion need to be fun if not aspirational and thought provoking. And it took us a minute but after seeing Chamoun’s designs, it got us thinking about services such DHL Express, help those of us who browse online, buy online.
DHL Express, the official logistics partner for the Arab Fashion Week and Mikhail Chamoun was a season two contestant of Project Runway Middle East – anyone else thinking about the unconventional materials challenge? Makes sense right?
Before his stint of Project runway, Chamoun had already founded his own self-titled fashion line. His aesthetic has always been romantic, elegant and semi structural, something we saw translated in his collaboration with DHL Express.